Flavoured Powder Drink Market Report by Product Type (Chocolate-Based Flavoured Powder Drinks,Malt-Based Hot Drinks,Non-Chocolate-Based Flavoured Powder Drinks), End Use (Professionals,Children,Students,Athletes,Other), and Region 2024 - 2031
The "Flavoured Powder Drink Market" is focused on controlling cost, and improving efficiency. Moreover, the reports offer both the demand and supply aspects of the market. The Flavoured Powder Drink market is expected to grow annually by 11.7% (CAGR 2024 - 2031).
This entire report is of 178 pages.
Flavoured Powder Drink Introduction and its Market Analysis
The Flavoured Powder Drink market research reports reveal a growing demand for convenient and portable beverage options, driving the revenue growth of the market. Flavoured Powder Drink is a powdered form of drink mix that can be easily mixed with water to create a flavored beverage. The target market for Flavoured Powder Drink includes consumers seeking on-the-go refreshment and variety in flavors. Major factors driving revenue growth include increasing disposable income, changing consumer preferences, and the convenience factor of powdered drinks. Companies operating in this market include Mondelez, Nestle SA, Coca-Cola, Gatorade, VV Group, and others. The main findings of the report highlight the market's growth potential and recommend companies to innovate with new flavors and packaging to attract consumers.
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The flavoured powder drink market is experiencing significant growth, with a wide range of options available to consumers. This includes chocolate-based flavoured powder drinks, malt-based hot drinks, and non-chocolate-based flavoured powder drinks. These drinks cater to different segments of the market, including professionals, children, students, athletes, and others.
Regulatory and legal factors specific to the market conditions play a crucial role in shaping the industry. This includes compliance with food safety regulations, marketing restrictions, and labeling requirements. Additionally, the market is also impacted by consumer trends towards healthier options, leading to an increase in demand for natural ingredients and reduced sugar content in flavoured powder drinks.
As the market continues to evolve, companies in the flavoured powder drink industry must stay abreast of changing regulations and consumer preferences to remain competitive. By offering a diverse range of products that cater to various segments of the market and adhering to regulatory guidelines, companies can position themselves for success in this growing market.
Top Featured Companies Dominating the Global Flavoured Powder Drink Market
The Flavoured Powder Drink Market is highly competitive with several key players dominating the industry. Some of the major companies operating in this market include Mondelez, Nestle SA, Coca-Cola, Gatorade, VV Group, Bristol-Myers Squibb de Mexico SA de CV, Mars, GlaxoSmithKline Plc, Rasna International, Kanegrade Ltd, and Associated British Food.
These companies offer a wide range of flavoured powder drink products catering to different consumer preferences and demographics. They leverage their strong brand presence, extensive distribution networks, and innovative marketing strategies to drive growth in the market. Mondelez, for example, is known for its Tang brand of flavoured powder drinks, while Nestle SA offers popular products like Nesquik. Coca-Cola's Minute Maid brand also includes flavoured powder drink mixes.
Gatorade, owned by PepsiCo, is a leading player in the sports drink segment of the market, targeting athletes and fitness enthusiasts. VV Group is a prominent player in the Indian market, offering a variety of flavoured powder drink mixes under its V-Lips brand. Bristol-Myers Squibb de Mexico SA de CV, Mars, GlaxoSmithKline Plc, Rasna International, Kanegrade Ltd, and Associated British Food are also significant players in the market, each bringing their own unique offerings and market strategies.
In terms of sales revenue, Coca-Cola reported a revenue of $33 billion in 2020, while Nestle SA reported sales of $96 billion. Mondelez also reported revenues of $25 billion in the same year, showcasing the significant market presence and revenue potential of these companies in the flavoured powder drink market. These companies' strong market positions and continuous product innovation help drive the growth of the flavoured powder drink market globally.
- Mondelez
- Nestle SA
- Coca-Cola
- Gatorade
- VV Group
- Bristol-Myers Squibb de Mexico SA de CV
- Mars
- GlaxoSmithKline Plc
- Rasna International
- Kanegrade Ltd
- Associated British Food
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Flavoured Powder Drink Market Analysis, by Type:
- Chocolate-Based Flavoured Powder Drinks
- Malt-Based Hot Drinks
- Non-Chocolate-Based Flavoured Powder Drinks
1. Chocolate-Based Flavoured Powder Drinks: These beverages are made with cocoa powder and sugar, giving them a rich and indulgent taste that appeals to chocolate lovers.
2. Malt-Based Hot Drinks: Malt-based powders are often mixed with hot water or milk to create a warming and comforting beverage. They provide a unique flavor profile that sets them apart from traditional chocolate-based drinks.
3. Non-Chocolate-Based Flavoured Powder Drinks: These drinks come in a variety of flavors such as vanilla, strawberry, and caramel, catering to a wider range of taste preferences.
The variety of flavors offered by these different types of flavoured powder drinks helps to attract a diverse consumer base, ultimately boosting the demand for these products in the market.
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Flavoured Powder Drink Market Analysis, by Application:
- Professionals
- Children
- Students
- Athletes
- Other
Flavoured powder drinks are popular among professionals for a quick energy boost during long work hours. Children enjoy the sweet taste and are more likely to stay hydrated. Students find flavoured powder drinks convenient to take on the go between classes. Athletes use them for a quick source of electrolytes and hydration after workouts. Others enjoy flavoured powder drinks as a refreshing beverage option. The fastest growing application segment in terms of revenue is among athletes, as they increasingly turn to flavoured powder drinks for their convenience and effectiveness in replenishing nutrients lost during intense physical activity.
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Flavoured Powder Drink Industry Growth Analysis, by Geography:
North America:
- United States
- Canada
Europe:
- Germany
- France
- U.K.
- Italy
- Russia
Asia-Pacific:
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
Latin America:
- Mexico
- Brazil
- Argentina Korea
- Colombia
Middle East & Africa:
- Turkey
- Saudi
- Arabia
- UAE
- Korea
The flavoured powder drink market is expected to show significant growth in regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In North America, the United States and Canada are projected to dominate the market, with a significant market share percentage valuation. In Europe, countries like Germany, France, the ., Italy, and Russia are expected to contribute to the market's growth. The Asia-Pacific region is also anticipated to witness substantial growth, with China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia leading the market. In Latin America, Mexico, Brazil, Argentina, and Colombia are expected to play a significant role in the market, while in the Middle East & Africa, Turkey, Saudi Arabia, the UAE, and Korea are projected to contribute to market growth.
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